I conduct beer and brewery trademark searches throughout the week. One of my go to sources is the database of the US Patent and Trademark Office. There you can always catch a glimpse of new brands or breweries coming to market.
When conducting my research, I make a quick pass through the trademark database. First, checking out the new marks. And, then researching the actual businesses and individuals that filed the applications. It gives me a little insight and background on the company, usually way before these guys open their doors.
Beer and Brewery Trademark Search for Last Month
Below are a few of the new trademarks that I came across during October. I’m not picking on these guys at all, so let’s don’t go there. It’s just a little constructive comments to help everyone get a better grasp on branding strategy these days.
1. Brewery X – Filed a trademark on “Make Beer Craft Again” in late October. Not much information I could find about this startup in Anaheim other than a Facebook page with a coming soon logo. Domain search revealed quite a few domain name purchases including BreweryXBrewery.com, BreweryXBrew.com and BreweryXAnaheim.com. BreweryX.com is not registered to the company.
2. BierKrafter – Trademark recently filed by Craft Beer Creations of Raleigh, NC for “BierKrafter“. The domain Bierkrafter.com has a coming soon lander with the tagline “Beyond Light Beer“. The domain was first registered in April 2013, dropped in 2016, registered again and dropped in July 2017. I’m hoping that the registrant of the trademark picked up the domain in November 2017. I like to see companies get their exact match domain.
3. Austin Beer Garden Brewing Company – They just got a trademark for “The ABGB”. Their domain name is TheABGB.com. All the social media accounts are located @TheABGB. They also have the domain AustinBeerGarden.com and it redirects to TheABGB.com. I like to see breweries that get their exact match domain names and each of their exact match social media handles. It makes for easier digital branding these days.
Now My Takeaways
For Brewery X, I can’t say this enough guys – If the domain name you want is already taken, then do whatever it takes, pay whatever you can afford and make a deal to acquire your exact match domain in dotcom before you even think about starting your business. It’s going to cost you more later.
The Facebook page is under BreweryXBeer and yet BreweryXBeer.com is available to register. Exact match domain BreweryX.com is owned by a microbiologist in Hong Kong. The domain MakeBeerCraftAgain.com was registered October 30, four days after the filing date of the trademark. And, it doesn’t look like Brewery X is the registrant.
I love the name BierKrafter, but my concern for the company is why not go ahead and get BeerCrafter.com, it’s for sale at Huge Domains – with a payment plan. You’ll spend a small fortune branding BierKrafter.com. It’s just a drop in the bucket to go ahead have both domains to cover your bases. Remember the radio test here.
Austin Beer Garden will spend a lot of money branding “The ABGB”, and that’s obviously their plan. They covered all of their bases, domain name and social media wise. It’s just kind of confusing. I would have taken a look at AustinBeer.com.
I also would have taken a look at ABGB.com, just to see. I’m willing to bet that the Austin Beer Garden ownership wanted the 4L.com domain, but it was too expensive. Frank doesn’t sell his domains on the cheap. But, the price will never be lower than right now.
So, that’s just a few of the many trademarks I saw filed this past month. If you have any questions about trademarks, domain names and branding, feel free to reach out to me before you start the process. I can help.
Expiring Beer, Wine, Spirits Industry Domain Names for November 1, 2018
In the second part of my daily post, I feature a curated list of today’s expiring domain names. I research the domain name aftermarkets and drop lists everyday to find the best available domain names for beer, wine and spirits companies.
These domain names are perfect branding opportunities for breweries, wineries, distillers, distributors, retailers, vendors, etc., even cannabis companies. You never know, your company’s exact match domain name may be on the list and you can acquire it cheaply in the aftermarket.
Click on the links below to see the current price: I am not including hyperlinks the first week while I’m still getting my processes down. The domains below are expiring today, if you have any questions about a domain please email me – firstname.lastname@example.org – I can help you acquire it.
Beer Distro Domain of the Day: ProteinBeer.com – It’s a thing. I had to look it up. Beertein. High protein, low calorie beer. Where can I get some?
CommunityUnited.com – Nice name for local minded brewery or beer distributor.
SouthernCounties.com – I like this name for a beer distributor in the southern part of the state.
SouthernCrescent.com – Now this domain name will probably be a beer wholesaler name one day.
HopsForHealth.com – Great name for a hops or beer making marketing campaign.
HarborBeverage.com – I may have Harbor Distributing on the mind, but it’s definitely nice to own both. Good name for a beer distributor, lot’s of harbors around.
HeritageImports.com – Brewers love to talk about the history of their products and company. This domain is perfect for a beer importer of older beer brands from Eastern Europe.
RareCrafts.com – Another beer distributor domain. This one for a craft distributor. Lot’s of great wholesaler domains on the boards today.
CherryRain.com – Beer infused with cherries. Sweet!
WithYou.com – Would be a nice “we’ve got your back” marketing program in the beer industry.
FaintingGoats.com – I’ve seen worse names for breweries and wineries. I’d rather have the singular version, or both if possible.
CaseSpecial.com – Advertise a daily case special on this domain name.
FlagshipServices.com – I can name a couple large breweries that need help in this department.
BeardJuice.com – I’ve tasted worse named beers, LOL.
NorthSurf.com – Cool name for a West Coast brewery or craft distributor.
SellSets.com – Good name for a space management consultant.
SuperiorEquipment.com – I like this domain name for a beverage equipment manufacturer or dealer.
WonderLake.com – Real lake in Illinois. Nice brandable domain name.
That’s just a small selection of the thousands of domain names expiring or heading to auction today. Please contact me if you need any help acquiring a domain or if you just want to ask a question. Have a fantastic Day of the Dead!
See you tomorrow,