The hot topic at the moment is how can beer distributors capitalize on cannabis distribution. I’d like to take a look today at the various brewers developing cannabis infused beverages.
It’s inevitable that brewers are going to be watching the cannabis market. I don’t think there will be much interest in the harvest, dried flower or the pre-rolled side of the business – outside of making strategic investments in producers so they can learn more about the business.
The edibles and beverage sides of the cannabis market, however, will get a considerable amount of attention from brewers and bottlers. Cannabis drinks are coming, and fast. And, someone is going to be needed to deliver them.
Right now, the few cannabis beverages on the market are distributed by cannabis distribution companies. I think that will change in the not too distant future. The main option to deliver cannabis beverages going forward, scratch that, the only option to deliver cannabis beverages will be beer distributors.
Why? Because the stuff is heavy. And, they’ll need bigger trucks. And, they’re already set up to collect the taxes. And, they’re already calling on the accounts. And, they have the means to collect the data. And, I could go on forever.
List of Brewers Developing Cannabis Infused Beverages
Molson Coors and HEXO – Molson Coors CEO Mark Hunter believes the cannabis infused beverage market in Canada has the potential to be a $3 billion business. In August, the company formed an independent joint venture with HEXO to explore the consumable cannabis market. The domain name HEXO.com was acquired by HEXO via Flippa in 2016 for $10,000 – a fantastic buy in my opinion. The company, called Truss, will be a first mover when the Canadian edibles market opens in 2019. Truss.com is registered to Universal Forest Products and they’re not using the domain right now. Huge potential sale, Truss.com is a $1 million domain. TrussCannabis.com and TrussCannabisBeverage.com were registered on October 5th by LeapUX, a Canadian digital design firm.
Heineken and Lagunitas – Hi-Fi Hops is a collaboration between Lagunitas and AbsoluteXtracts, a cannabis products manufacturer. Lagunitas is owned by Heineken. Hi-Fi Hops is a cannabis infused, hopped spring water with no calories or carbs and non-alcoholic. Each 12 ounce serving comes in two different doses; one is a 5 mg THC and 5 mg CBD dose, the other is a 10 mg THC dose. HiFi Hops is distributed in California by Kindhouse (great domain!), a cannabis distribution company; rendering my statement at the top of the post kind of ignorant, huh. Well, we’ll see soon how they manage multiple 100 case drops in a day. HiFiHops.com is registered to Lagunitas.
Constellation and Canopy – Constellation Brands just closed on a $4 billion investment in Canopy Growth, representing 37% of the outstanding shares of the company. Canopy is one of the world leaders in cannabis production with operations in 12 countries. Canopy’s Tweed is the most recognized cannabis brand in the world. They use Tweed.com, the perfect domain for the company. It’s a certainty that Canopy is developing cannabis infused beverages, and hooking up with the Constellation distribution network was a shrewd decision. This is what you call win-win. Canopy.com is registered to a leasing company in Utah, and yes, Canopy.com is a multi-million dollar domain name.
Take a look at some of the new businesses above. Notice anything? Tweed.com. Kindhouse.com. HEXO.com. These are brand new companies. And, they are opening up brand new markets with brand new products. Acquiring the exact match domain name was an excellent decision for each. Perfect domains for branding, not confusing, memorable so people don’t forget you, short and easy to say and spell, and very cool.
Now take a look at the domain name TrussCannabisBeverage.com. Kind of boring, huh? TrussCanna.com is available to register. Much better, in my opinion.
AB, Coke and Pepsi Mum on Cannabis Plans
No word yet on ABInBev’s plan to conquer the cannabis infused beverage market. I think Brito said a few months back that the company hadn’t made any specific plans about cannabis drinks, no doubt they are looking though. I think it’ll start through Craft Brew Alliance.
Coca-Cola made headlines in September when it was having discussions with Aurora Cannabis on the creation of a CBD infused beverage. Coke has since shelved any plans. Pepsi has also reiterated that they have no plans at the present time to develop cannabis infused beverages. Of course, all that could change in an instant.
Expiring Beer, Wine, Spirits Industry Domain Names for Sunday November 4, 2018
For the second part of my daily post, I feature my curated list of today’s expiring domain names. I research each of the domain name aftermarkets and go through the drop lists to find the best available domain names for beer, wine and spirits companies.
These domain names are perfect branding opportunities for breweries, wineries, distillers, distributors, retailers, vendors, etc., even cannabis companies. You never know, your company’s exact match domain name may be on the list. You can acquire premium domains, often at a huge discount, in the aftermarket.
Click on the links below to see the current prices: I am not including hyperlinks the first week while I’m still getting my processes down. The domains below are expiring today, if you have any questions about a domain name feel free to contact Andy here. I can help you acquire it.
Beer Distro Domain of the Day: CBIL.com – I see Craft Beer Illinois first glance. Great short domain, got some age on it, too – 1997 domain.
Slavyanka.com – Slavyanka hops come from the Ukraine. Slavyanka is also the name of a port city on the opposite side of Amur Bay from Vladivostok in Far Eastern Russia.
Kazuma.com – The Kazuma Sake Brewery has brewed sake on the Noto Peninsula since 1869.
ThomasWolfe.com – Asheville’s favorite writer loved beer. It’s about time he had one named after him.
NachoBeer.com – Believe it or not, this is the name of quite a few beers.
BevBoy.com – I picture this kid rolling drinks.
WestCoastCrafts.com – Singular would be better for a craft beer distributor, but I like the plural, too.
Orelle.com – Orelle is a commune in France. It’s also a trademarked brandy of Sazerac Brands.
CosmicDragon.com – Talking about cannabis infused beverages? This is one I’d try. The name is all the marketing you need.
CraftCultivators.com – It’s long, but I like it for a incubator type craft beer distributor or craft cannabis grower.
FloraClub.com – This is definitely cannabis related.
WinerySquare.com – Nice brandable domain name. There’s actually a Winery Square Mall in Gatlinburg.
BrandYourBrew.com – Could be used by a company that helps entrepreneurs brand their beers.
WithoutBorders.com – Nice tagline for global brand.
BikiniBar.com – Yes, these are a thing.
WinemakingBarrels.com – Yes, these are things the wine industry uses. They love oak barrels.
WineLessons.com – Teach people how to make wine – online. Make a fortune.
OrganicGlutenFree.com – Because this is what everybody wants nowadays.
Cannativa.com – Definitely canna related. It works because it flows off the tongue and easy to say.
BluesHouse.com – This one’s mine.
TractorService.com – If you are a beer distributor, you know all about it. If I were a diesel mechanic, I’d jum all over this one.
Bruit.com – It’s a word, but fails the radio test miserably. Too confusing with brut and brute.
Well that’s all I have for today, folks. Hope you got some good info out of the expiring list today and I hope everyone is excited about the cannabis beer bandwagon. It’ll be coming to a town near you.
See you tomorrow,