Today I am writing about dot beer domain names for breweries and beer distributors to give you guys a little more information about the extension. This will be especially useful for the folks opening a new business who may be on the fence about what to do about a domain name.
Dot Beer Domain Names
First and foremost, the dot beer extension is a generic top level domain (gTLD) that first became available to the general public in 2014. The registry (owner) of the .beer domain is Minds and Machines (MMX), a publicly traded company based in California.
Currently, there are 12,639 dot beer domain names registered. By comparison, there are 340 million total domain name registrations with dot com leading the way at nearly 140 million registrations.
The most popular registrar for dot beer domains is GoDaddy with just over 4,000 registrations or 32% of the names. It looks like through the first year of availability dot beer grew to 8,000 registrations, a promo in 2015 helped to push the regs to 13,000 and the string has held steady at that level ever since.
Of the 12,639 total dot beer registrations, 7,617 are parked, with another 500 or so premium names reserved by the registry. Of the 4,000 dot beer domains left over, the bulk are defensive registrations that are redirected to the developed dot com.
For example, each one of the 15 dot beer domains registered to the Brewers Association either do not resolve or are redirected to the corresponding dot com or dot org. As do all of the nearly 200 .beer domains in the Carlsberg beer domain name portfolio – these are all just defensive registrations.
This tells me there are very few stand-alone websites on dot beer domains, I’d be very surprised if there were 500 dot beer domains developed overall.
Pros and Cons of Using a Dot Beer Domain Name for Your Business
Before I go any further about the pros and cons of dot beer domain names, remember my thoughts are only for business usage with the extension – the business use of a dot beer domain name.
I’m talking about dot beer domains for breweries or beer distributorship websites, even craft beer guilds, malt beverage associations, taprooms and bars. I am not getting into the personal, investment or entertainment side as a reason to register dot beer domain names. That’s a whole other ballgame.
So, let’s start with the benefits of using a dot beer domain name for a beer business.
- Dot beer communicates your passion for beer. With a .beer extension, the first impression of your web address broadcasts your love of beer to the whole world. The main selling point from the registry at NIC.beer is, “Having .beer in your domain ensures that new customers who stumble across your site will instantly connect your brand with beer.”
That’s all. You love beer. So, can we really call that a benefit? I mean, if you’re on the ownership side in the beer business, it’s pretty much a given that you love beer. Right?
Now the disadvantages of using a dot beer domain name for your business.
- Dot beer is confusing. 99.9% of the population don’t know what .beer is. They only know dot com. Yes, this will change in the future. However, we are looking at maybe 20 years before new gTLDs like dot beer are even marginally accepted by the public. And who’s to say if the DNS will still be used then. It could be Blockchain for all we know.
- Dot beer costs over twice as much as dot com domains. And, that could change at the whim of the dot beer registry. Dot com costs less than $10 per year and price increases are regulated by the US government.
- The registry stopped promoting dot beer. The official twitter page @DotBeerDomains hasn’t been updated since January 2018. A look at tweets over the previous year nets a vast majority of links to dot com sites. Why not link to dot beer sites? Uhhh…
- Long term viability of dot beer. Is the extension here to stay? What happens if dot beer fails financially and is not profitable to the registry? Could the string, along with your website, go dark?
- English isn’t everyone’s primary language. Does it mean we’ll need a .bier for Germany, .cerveza for Mexico, or .biere for France? Where does it end?
- Misdirected or misaddressed email. This should be #1 if you’re ranking them. You’d be very surprised how many people don’t pay attention to what’s on the right side of the dot.
My advice is to think long and hard before you settle on what domain to use for your business. If you plan to use a dot beer domain name, make sure that you get the corresponding exact match dot com and redirect it to your website. Also, add a catch-all email to the dot com so you’ll get all those misaddressed emails – there will be plenty.
Expiring Beer, Wine and Spirits Industry Domain Names for Monday November 26, 2018
Every morning I compile a list of the upcoming day’s expiring domain names. I find these domains in the aftermarkets and drop lists and then write about the best expiring domain names for beer, wine and spirits companies.
The names I find are perfect branding opportunities for breweries, wineries, distillers, distributors, retailers, vendors, etc., even cannabis companies. You never know, your company’s exact match domain name may be on the list today. You can acquire premium domains, often at a huge discount, in the aftermarket and on the drop.
The domains below are expiring today, if you have any questions about a domain name feel free to contact Andy here. I can help you acquire it. Let me know early – the auctions start at 11AM EST and the drop begins at 2PM EST.
Beer Distro Domain of the Day: BeerEconomics.com – I wish this class was offered in school years ago.
WickedPower.com – This is what you get when you mix Colt 45 Powermaster with Pete’s Wicked Ale.
BeerEmpire.com – It takes many years and many generations to build one of these.
AGoodStory.com – What all breweries need to tell.
TwistedPineBrewery.com – Looks like this domain was redirected to Twisted Pine Brewing Company in Colorado since 2004.
ILoveColdBeer.com – I do too!
BeerForLunch.com – We used to do this, not so much anymore.
LittleDoor.com – The name of a beer brewed by Iechyd Da Brewing Company.
GreatRewards.com – I see it as a rewards program website for a craft brewery.
Roogue.com – Nice defensive domain for Rogue. You know for those times the “o” key sticks.
CoronaCafe.com – A little Tex Mex restaurant serving beer in clear bottles.
CustomShrinkWrap.com – I don’t know if they can make shrink wrap any better or cheaper. Maybe different colored shrink wrap or branded shrink wrap with beer logos?
ValleyWineries.com – Good name for a collection or collaboration of wineries located in the same valley.
RhinoWrap.com – Sounds tough. I guess I’ve got shrink wrap on the brain today.
PartyFest.com – Sounds like a good festival to go to. I bet they sell lots of beer there.
I hope you had a nice holiday weekend. I took a few days off to spend with family and now it’s time to get back to the grind. I hope everyone sold through this weekend and has a nice week stocking everyone back up!
See you tomorrow,