New Beer Labels and Trademarks; Daily Beer Distro for Monday November 19, 2018

Looking back over the previous week, there have been a number of new beer labels and trademark applications that have received regulatory approval. Today’s post is dedicated to three new line extensions and a label redesign.

The new labels are as follows:

Naturday’s Strawberry Lemonade

Naturday’s is a new flavored malt beverage line extension of the Natural Light franchise from ABInBev. ABI filed for the trademark back in August and just received label approval this past week.

Naturday’s is described as a light lager with natural flavors, has 4.2% ABV and made for those who like strawberry lemonade and drinking beer.

Naturdays Strawberry Lemonade

As is my custom, I had to check the whois of the domain name. Naturdays.com has been registered to an individual in Turkey since March 2009. No sign of a Naturday’s domain in the ABInBev portfolio.

Michelob Ultra Infusions

In keeping with the low alcohol, alternative beverage alcohol trend, ABI is rolling out a new line extension of Michelob Ultra called Infusions. The first release is Lime and Prickly Pear Cactus flavored with 4% ABV and 95 calories.

Michelob Ultra Infusions

Mexicali

Mexicali Beer has been distributed in the US in one form or another since the late 1980s. I can remember first noticing the brand when Corona started gaining traction in our market back in 1987.

For many years the colors of the Mexicali brand were patterned after the unmistakable green, white and red tricolors of the Mexican flag. Here’s the most recent Mexicali label in the market:

Old Mexicali Label

The Import Brands Alliance arm of ABI recently received regulatory approval from the TTB for a new Mexicali beer label update. The new Mexicali label colors have a familiar blue and yellow scheme along with a rising (yes, it could be setting) sun. There’s no mistaking which brand the label revamp is targeting:

Mexicali

MexicaliBeer.com is registered under privacy since 2001 and does not resolve. The exact match domain name Mexicali.com is registered to Digimedia, Scott Day’s media company, since 1998.

National Bohemian Day Beer

National Bohemian Day Beer is a new release line extension of the National Bohemian brand from G. Heileman Brewing Company marketed by Pabst Brewing Company and brewed by MillerCoors. Natty Boh is a popular brand in and around Baltimore where it was first brewed back in 1885 by the National Brewing Company.

National Bohemian Day Beer

Day Beer is a light lager version of Natty Boh with 3.8% ABV and 110 calories. Taglines for the brand include “Have Yourself a Day” and “Come Play in the Light.”

The domain name DayBeer.com was first registered to Day Distributing Company of Maple Plains, MN in 2000. Day Distributing was acquired by JJ Taylor in 2015. It looks like Night Shift Brewing acquired the domain name in early 2018. DayBeer.com currently forwards to Night Shift’s home page.

Expiring Beer, Wine and Spirits Industry Domain Names for Monday November 19, 2018

For the next part of my daily post, I feature a curated list of today’s expiring domain names. I research the aftermarkets and go through the drop lists to find the best available domain names for beer, wine and spirits companies.

The domain names below are perfect branding opportunities for breweries, wineries, distillers, distributors, retailers, vendors, etc., even cannabis companies. You never know, your company’s exact match domain name may be on the list. You can acquire premium domains, often at a huge discount, in the aftermarket and on the drop.

The domains below are expiring today, if you have any questions about a domain name feel free to contact Andy here. I can help you acquire it. Let me know early – the auctions start at 11AM EST and the drop begins at 2PM EST.

Beer Distro Domain of the Day: BeerPage.com – One of the first websites devoted to beer. It’s been around since 1996 and has quite a few backlinks.

HoosierCraft.com – Who’s Your Craft? I like it. Best name for an Indiana craft beer wholesaler.

PremiumDelta.com – Another nice domain name for a consolidated beer distributor.

CraftBeerFactory.com – This is where all that craft beer comes from.

BeerHolder.com – Great domain for a supplier of beer can koozies, or huggies or holders. 1998 birthday.

GustoFest.com – When I saw this domain, it reminded me of an old 1970s Schlitz music festival. Bring it back Pabst! We want the Gusto Fest! Where is the Gusto Fest!

GeneseeMusic.com – Great domain for Genesee Beer music festival, too. Or, Genny Music.

NevadaBrewery.com – If you’re a brewery in Nevada, you’re gonna need this domain.

CannedCraftBeer.com – Hottest package going right now in craft.

SwampCreek.com – Sounds like an IPA brewed down in the bayou.

CashOnly.com – Best decision ever made by many of the state malt beverage associations to get this legislation passed.

Winterization.com – What you need to be doing with your trucks right now!

DirectInvoice.com – Not a bad domain name for an invoice service provider. It’s got some age, registered since 1999.

Bikehaven.com – I picture this as a small village of about 1,000 people with 25 breweries and everybody rides a bike to get around.

OldChelsea.com – Town in Ottawa. Would make for a nice whisky.

FizzBall.com – Sounds like a cocktail.

VinKing.com – The king of wine.

WineCans.com – Because canned wine is a thing and its coming.

AlliedVending.com – This is a great name for a vending company.

SeattleVending.com – And, this is a great name for a vending company in Seattle.

Texz.com – It looks like Texas to me. Kinda cool, short domain.

BeHealthyNow.com – Because this is what everyone wants to be these days. Nice tagline for a healthy ABA.

And, that’s all for today folks. Hope you learned something from the new labels and maybe found a new domain name for your company or brand. Let me know if I can help you find a domain.

See you tomorrow,
Andy

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