I hope you enjoyed my story from last week about the Brewery Rep and the Beer Distributor. I got the idea from “Anekdote zur Senkung der Arbeitsmoral,” which translates to “Anecdote Concerning the Lowering of Productivity” a short story published by Herman Böll in 1963.
I promised that I would share another adaptation from Mr. Böll’s original story. This one is called The Mexican Fisherman and the American Banker. It’s a classic that’s made the rounds at Harvard and all the other business schools.
The Mexican Fisherman and the American Banker
An American investment banker was walking by the pier of a coastal Mexican village when a fisherman docked his small boat nearby and tossed several large yellow fin tuna onto the dock.
The American complimented the Mexican on the quality of his fish and asked, “How long does it take to catch them?”
The Mexican replied, “Not very long — maybe a couple of hours, senor.”
The American then asked why the fisherman didn’t stay out longer and catch more fish.
The Mexican said he had enough to support his family’s immediate needs and was happy with that.
The American banker then asked, “But what do you do with the rest of your time?”
The Mexican fisherman said, “I sleep late, fish a little, play with my children, take siesta with my wife Maria, stroll into the village each evening where I sip wine and play guitar with my friends. I have a full and busy life which I enjoy very much.”
The American rolled his eyes and said, “Listen, I’m a Harvard MBA and could help you. Here’s what you should do: Spend more time fishing. You get more money, and with that, you buy a bigger boat. Then you can catch more fish, and buy an even bigger boat. If you work hard, then soon you would have a fleet of fishing boats.”
“Instead of selling your catch to a middleman you would sell directly to the processor. If that works out, then you open your own cannery. At that point you would control the product, the processing and the distribution.”
“And, you could leave this little town and move to Mexico City, or LA and or even New York City. From there you could run the whole thing by phone, Fedex and the Internet.”
The Mexican fisherman thinks this over for a minute and then asks, “Interesting. How long will this all take?”
The American thought for a little bit, took out his calculator and punched in some numbers, and then announced “I think you do this in only 15-20 years.”
“But what then?”
The American laughed and said, “Here’s the beauty of the whole thing. When the time is right you announce an IPO and sell your company stock to the public and become very rich. You could make millions!”
The Mexican thought this over for a little longer, staring out to sea and thinking about what millions would buy. He asked, “Okay. Millions.. then what?”
The American said, “This is the best part – you would retire. Move to a small coastal fishing village where you would sleep late, fish a little, play with your kids, take siesta with your wife, stroll to the village in the evenings where you could sip wine and play your guitar with your friends.”
Expiring Beer, Wine ans Spirits Industry Domain Names for Tuesday November 6, 2018
For the second part of my daily post, I feature my curated list of today’s expiring domain names. I research each of the domain name aftermarkets and go through the drop lists to find the best available domain names for beer, wine and spirits companies.
These domain names are perfect branding opportunities for breweries, wineries, distillers, distributors, retailers, vendors, etc., even cannabis companies. You never know, your company’s exact match domain name may be on the list. You can acquire premium domains, often at a huge discount, in the aftermarket.
Click on the links below to see the current prices: I am not including hyperlinks the first week while I’m still getting my processes down. The domains below are expiring today, if you have any questions about a domain name feel free to contact Andy here. I can help you acquire it.
Beer Distro Domain of the Day: Tippecanoe.com – All I can say is this is a fantastic branding opportunity here. I love geographic domains as brand names.
LoneStarCraft.com – I like this name for a craft beer wholesaler in Texas, but it’s borderline. If you’re a Lone Star Beer wholesaler, it’s gold. If you’re not, then you may get a C&D letter.
CraftBrewedBeers.com – Long and plural hurt the name. Still, not a bad domain if that’s what you’re selling. Definitely memorable.
MBCredit.com – Maybe I’m thinking of the Phillip Morris Capital Corporation. I wonder how many old warehouses they still own? I let them off the hook for two warehouses they owned in my old footprint.
QueensCastle.com – An old Scotch Whisky brand from Brooks & Bohm.
TasteTeam.com – Here is a great name for all those taste challenge teams that are endlessly bar hopping.
Frutino.com – This is a low alcohol wine brand from Bulgaria.
BannerDesigner.com – Hey graphic designers, advertise your resume on this domain. Beer distributors will find you and pay you handsomely.
LiteGolf.com – Fantastic marketing name here for Miller Lite golf themed campaign.
VikingHead.com – Nice brandable domain for brewery or distributor.
WinesOfNapaValley.com – Because NapaValleyWines.com is long gone and you can get this name on the cheap.
PremierLink.com – Nice domain for a trucking or logistics firm.
KettleBrau.com – Weren’t these guys making beer back before prohibition? Catchy name.
SierraCollection.com – Craft wine or beer wholesaler out West.
DixieDream.com – I think this I what the Benson’s were having a couple years ago. I hope they do well with the new Dixie Brewery. They’ve got some great plans in the works in East Nola.
MillerSouth.com – Reminds me of a MBCo. wholesaler name back in the 1980s.
BuyFineWine.com – Screams to everyone exactly what you can get on the website.
BuyChardonnay.com – Same here.
BuyFineWines.com – And same here.
BuyWines.com – And, BOOM! Short, memorable, call to action. Great domain. Only knock is I would rather have the singular. BuyWine.com is a monster domain.
NatureCalls.com – Great branding potential here. Maybe not so much as a beer, LOL!
FleetConnection.com – Easy to remember name for an on-call trucking/fleet emergency service.
Bubbleton.com – Champagne name here.
DataStandards.com – I like this name. Maybe not so much for the beverage industry, it’s still a very good domain for a tech company.
Thanks for reading today. I hope you enjoyed it and found a domain name you like. Remember to vote today!
See you tomorrow,